Important Information: PDPA and Your Privacy

We at Optimal e-Marketing Pte. Ltd.  are committed to protecting your privacy. This Privacy Policy applies to our website  and landing pages.   This Privacy Policy governs our data collection, processing and usage practices. By using the Websites or landing pages, you consent to the data practices described in this Privacy Policy.  If you do not agree with the data practices described in this Privacy Policy, you should not use our website or landing pages.

We periodically update this Privacy Policy.  We encourage you to review this Privacy Policy periodically through the links posted on our homepage.

Our website is hosted by HubSpot Inc., a USA Company, and HubSpot is compliant with the following standards:

TRUSTe Privacy Seal

HubSpot has been awarded TRUSTe's Privacy Seal signifying that this Privacy Policy and practices have been reviewed by TRUSTe for compliance with TRUSTe™s Program Requirements and the TRUSTe Cloud Program Requirements including transparency, accountability and choice regarding the collection and use of your Personal Information. TRUSTe's certification applies to the website located at and the Subscription Service accessed at and residing on the HubSpot domain, but does not apply to our Mobile Application at this time. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our Privacy Policy or practices, please contact us at If you are not satisfied with our response you can contact TRUSTe here.

 Safe Harbor

HubSpot complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. HubSpot has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view HubSpot's certification, please visit

 1. Important Information

1.1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time by posting a new version online. You should check this page occasionally to review any changes.  Your continued use of the Websites or landing pages and/or continued provision of Personal Information to us will be subject to the terms of the then-current Privacy Policy.


1.2. Contact Us

If you have any questions about this Privacy Policy or our treatment of the information you provide us, please write to us by email at

2. Use of the Hubspot

2.1. How we use HubSpot

We use HubSpot to build marketing webpages on our servers where visitors can learn more about the company, download content, and provide their contact information and other demographic information. This information, which is stored and managed on HubSpot’s service providers' servers, is then used so that the visitors can be contacted about their interest in the company's goods or services and interact with the company.  For more information about HubSpot Privacy Policy and Security, please go to:


2.3. Sensitive Information

We do not collect, manage, or process Sensitive Information - this refers to credit or debit card numbers, personal financial account information, Social Security numbers, passport numbers, driver's license numbers or similar personal identifiers, racial or ethnic origin, physical or mental health condition or information, or other employment, financial or health information.

 3. Information We Collect

3.1. When You Visit our Websites or Landing Pages

You are free to explore the Websites or landing pages without providing any information about yourself. When you visit the Websites/landing pages or register for a download or service, we request that you provide Personal Information about yourself, and we collect Navigational Information.

3.2. "Personal Information"

This refers to any information that you voluntarily submit to us and that identifies you personally, including business contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites or landing pages, and information about you that is openly available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we acquire from service providers.   


3.3. "Navigational Information"

This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the "Navigation Information" section below.


3.5. Payment Information

If we collect payments, we will do so by using third party PCI-compliant service providers  and do not retain any payment information such as credit card numbers or bank account information.


3.6. Information About Children Under 13

The Websites and landing pages are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us at, so that we may delete the information.


4. How We Use Information We Collect

4.1. Compliance with Our Privacy Policy

We use the information we collect only in compliance with this Privacy Policy.


4.2. We Never Sell Personal Information

We will never sell your Personal Information to any third party.


4.3. Use of Personal Information

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to: (a) improve your browsing experience by personalizing the Websites/Landing Pages and to improve the Subscription Service; (b) send information to you which we think may be of interest to you by post, email, or other means; (c) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, and (d) provide other companies with statistical information about our users -- but this information will not be used to identify any individual user. We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personal Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.


4.4. Use of Navigational Information

We use Navigational Information to operate and improve the Websites/Landing Pages. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about our company or products/services.


4.5. Customer Testimonials and Comments

We may post customer testimonials and comments on our Websites/Landing Pages, which may contain Personal Information after obtaining each customer's consent via email prior to posting the customer's name and testimonial.


4.6. Use of Credit Card Information

We will not ask you for credit card or bank account details.  We use a third-party service provider to manage credit card and payment processing. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of credit card processing on our behalf.


4.7. Service Providers

We employ other companies and people to provide services to visitors to our Websites/Landing Pages and our customers, and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.


4.8. Security of your Personal Information

Our service provider, HubSpot uses a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure.


4.9. Social Media Features

Our Websites/Landing Pages include Social Media Features, such as the Facebook Like button and Widgets, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Websites/Landing Pages. This Privacy Policy does not apply to these features.  Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.


4.10. External Websites

Our Websites/Landing Pages provide links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.


4.11. Public Forums

We offer publicly accessible message boards, blogs, and community forums. Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums, this information may be collected and used by others. We will correct or delete any information you have posted on the Websites/Landing Pages if you so request, as described in "Opting-Out and Unsubscribing" below.


4.12. Retention of Personal Information

We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about our services. We will delete this information from the servers at an earlier date if you so request, as described in "Opting-Out and Unsubscribing" below.


4.13. International Transfer of Information

As a service provider, HubSpot may transfer and access Personal Information from around the world, including the United States. This Privacy Policy shall apply even if we transfer Personal Information to other countries.


4.14. Corporate Events

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered us.


4.15. Compelled Disclosure

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights or to comply with a law, court order, or legal process of Singapore or jurisdiction.


5. Navigational Information

5.1. Cookies

We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the features that you customized.

 You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our website.  Via HubSpot, we keep track of the Websites/Landing Pages you visit in order to determine what portion of the website is the most popular. This data is used to deliver customized content and promotions in the website or landing pages to customers whose behavior indicates that they are interested in a particular subject area.



6. Opting Out and Unsubscribing


6.1. Reviewing, Correcting and Removing Your Personal Information

If you provide us with your Personal Information, you have the following rights with respect to that information:

To review the user information that you have supplied to us

 To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us

To request that your user information not be used to contact you

To request that your user information be removed from any solicitation list that we use

 To request that your user information be deleted from our records

To opt out of being solicited by us or third parties

To exercise any of these rights, please contact us at We will promptly change, correct, or delete your information and notify you of the action we have taken.


6.2. Anti-Spam Policy

We do not want to inconvenience you by sending you emails that you do not want to receive. To ensure that our customer who do not wish to receive any further email from us can “opt-out”, our policy requires the inclusion in every email sent an "opt-out" mechanism and other required information.  If you chose to unsubscribe or opt-out, our system will prevent us from sending any further emails until you re-permission us to do so by completing a form or in writing.


6.3. To Unsubscribe From Our Communications

You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our emails, or by sending us email us at  Customers cannot opt out of receiving transactional emails related to their account with us such as billing or invoices.

Rev. July 2, 2014