2014 STATE OF INBOUND MARKETING BY HUBSPOT -- A MUST READ FOR ALL DIGITAL MARKETERS!


HUBSPOT ALL-IN-ONE DIGITAL MARKETING SOFTWARE

Hubspot all-in-one marketing software is an integral part of a successful digital marketing execution by providing seamless integration of the following critical functionalities:

Search Engine Optimisation (SEO):

You don't need to hire that SEO expert. HubSpot's built-in search engine optimization makes it easy to pick the right keywords and find link-building opportunities that increase your website's search rank.

  • Keyword Analysis: Find and track your most effective keywords.

  • Link Tracking: Track inbound links and the leads they're generating.

  • Page-Level SEO: Diagnose and fix poorly ranking sites.

Blogging Software:

HubSpot's blogging software is designed for businesses. It's integrated with the rest of your marketing tools, and it makes it easy to create remarkable content that will help your business get found.

  • Blogging Software and Analytics: Create and measure your blog.

  • SEO Tips: Get automatic SEO tips as you create your blog posts.

  • Content Conversion Analysis: See which of your blog articles are generating the most leads and converting the most leads to customers.

Social Media:

HubSpot's blogging software, social media tools and website management system make it easy to create remarkable content that will help you get found.

  • All-in-One Social Publishing: Publish and track Twitter, Facebook and LinkedIn posts from one dashboard.

  • Social Lead Tracking See which of your contacts, leads and customers are engaging with your social activity.

  • Social Lead Nurturing Use your contacts' social activity to trigger or multi-channel marketing automation campaigns.

Call-to-Action (CTA):

Customizing your leads' experience doesn't have to stop at email. As a marketer, you should be able to control the content and types of offers that your prospects, leads, and customers see on your site. HubSpot 3 gives you the same power as Amazon or Netflix has to segment your leads and choose which offers to show them on your website. This represents a huge step forward for marketers everywhere.

  • Segment: Create dynamic segments based on data and behavior.

  • Customize: Automatically shift your CTAs to reflect the interests of whoever is looking at them.

  • A/B Test: A/B test your CTAs, find out which messages increase clicks and conversions.

Landing Pages:

Landing pages are your best means of capturing inbound leads. And as a marketer, you need to create a lot of them. HubSpot3 makes it even easier to build beautiful, testable, analytical landing pages that are designed to help you increase conversions and drive campaigns.

  • Easy: Easy to create, no HTML required. Build new landing pages whenever you want.

  • A/B Testing: A/B test your landing pages to increase conversions.

  • Design: Beautiful responsive templates that have been tested across browsers and mobile devices..

  • Analyze: Analyze your landing page conversions and improve your performance.

  • Launch: Use integrations with email and social media to launch campaigns directly from your landing pages.

Lead Management:

For years, marketers have lacked a single, centralized database. We've had to manage multiple lists, and put up with the need for constant downloading, merging, deduping, and uploading. With HubSpot 3, you'll have the most scaleable, powerful marketing database ever created. No other system lets you maintain and work with all this data. It's the only database you'll ever want or need.

  • Lead Intelligence Timeline: Track every page view & form submission for each and every lead.

  • Social Media: Automatically look up and track social interactions.

  • Custom Fields: Create, capture & upload custom fields.

  • Smart Lists: Build dynamic segments based on each and every field, download, and event.

Email Marketing:

Now more than ever, it's important to send emails that are relevant to your leads. HubSpot 3 is the only email platform connected directly to your marketing contacts database, so it can make your content more personalized and your emails more likely to be opened and acted upon by your leads.

  • Build: Quickly and easily create well designed, effective emails.

  • Personalize: Target specific segments and personalize your sender, subject, and message body content.

  • Design: Build your own custom email templates or use one of our mobile-friendly templates.

  • Analyze: Track delivery, opens, and clicks and maintain engagement records for every contact.

Marketing Automation:

As a marketer, your most valuable asset is your marketing database. But your database is only as powerful as you make it. HubSpot 3 makes it easy to build targeted segments and workflows based your contact information, lifecycle stage, and behavior -- which in turn lets you nurture them effectively through your entire sales and marketing process.

  • Segments: Use smart lists to create targeted segments and automatically nurture them.

  • Email: Trigger emails based on downloads, property changes, pageviews, or clicks.

  • Update: Use workflows to update contact properties and add or remove leads from lists.

  • Score: Create customized lead scores based on lead activity.

Marketing Analytics:

The marketing analytics tools in HubSpot 3 make it easy to calculate the ROI of everything you do in your marketing universe. Every channel and every touch point with your prospects is boiled down to the most important metrics - the number and quality of leads and customers it actually drives - and it all happens automatically.

  • Sources: Track all of your marketing efforts, both online and offline, in one clean, intuitive interface.

  • Events: HubSpot 3's Enterprise package features powerful event-driven analytics, allowing you to easily track even the most granular activities on your website.

  • People-centric: In HubSpot, real people live at the center of your marketing analytics. Build segments and personas, and begin to understand the real people behind the numbers.