Recently, I spent a week at Isetan Scotts, Singapore, as a promoter for Healthy Beauty Forum Aojiru for BeauBeau Singapore (www.beaubeau.me). BeauBeau Singapore is the distributor for HBF Aojiru in ASEAN.
In addition to acquiring blisters and feet aches, I also realized that buyer personas are not built in a vacuum.
When BeauBeau Singapore first started, we developed a few versions of Buyer Personas – for example, Jon The Man, and Ying the Young. We wrote stories and imagined how they will use the product, how they will evaluate the product, and ultimately purchase it. And we developed action items and content strategies based on this. Nonetheless, not much was achieved.
What was the missing link?
One word: Reality.